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Some sites are completely free and depend on advertising for revenue.
Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.
Nevertheless, a similar number of online daters (31%) and non-users (32%) agreed that online dating kept people from settling down.
In all, there was little difference among the sexes with regards to their opinions on online dating.
In particular, the number of American adults who had used an online dating site went from 9% in 2013 to 12% in 2015 while those who used an online dating software application on their mobile phones jumped from 3% to 9% during the same period.
This increase was driven mainly by people aged 18 to 24, for whom usage almost tripled.
Most services also encourage members to add photos or videos to their profile.
Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.
Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.
Opinions and usage of online dating services also differ widely.