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Andreev’s biggest asset is Badoo, a European- and Latin American-focused dating app that, with 60 million users, stands as one of the world’s largest.His buzziest, however, is Bumble, the dating app focused on empowering women and giving them a safer environment. “I understood and I see that we needed to attract women to be on the platform, but how? “We needed to make a safe place, a place where every woman on the planet [would] feel very comfortable.”This presents a big problem for Bumble.Andreev at first says board meetings for Worldwide Vision are held in Malta, where the corporate tax rate can be as low as 5%, then later says they were in Bermuda.His explanation: Malta is where the company develops intellectual property.“It’s a fairly common tax avoidance structure,” says Tommaso Faccio, a tax expert at the Independent Commission for the Reform of International Corporate Taxation, a think tank.
In 2004 he launched Mamba, a bare-bones desktop dating site for Russian users.
He wound up in Valencia, Spain, building and selling several startups including Virus, an online store that sold computers and computer accessories to Russian users of the nascent internet, and Spy Log, a software tool to track site visitors, for smallish sums. Then in 2002, he created Begun, a company that helped advertisers target ads online, which caught the attention of Finam Holdings, a Russian investment firm.