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This is all on top of the growing ubiquitousness of broadband internet and growing acceptance and legitimacy around online dating.
While few would be surprised to hear that young adults are active with online dating, they might be when they realize that those in their late 50s and 60s are also quite active.
It might be hard to imagine or remember, but there was once a time when going on a date with a stranger you met online was a strange concept—frowned upon, even.
Today, however, millennials have led the charge on transforming the dating industry and making online dating universally accepted.
Apps in this second camp automatically populate users’ profiles.There are two factors that have shifted the landscape towards the giants in the market, the first of which is the huge success of Tinder.According to Justin Mc Leod, CEO of Hinge, “…ultimately, Tinder is the gorilla in the casual end of the spectrum, which is our space. Maybe one or two of these other ones will survive, and be profitable, but the only reason they exist right now is they’re operating off venture capital. Most of them are gone almost as quickly as they show up.” The second is the Match Group’s 2015 IPO.Some might even say that they “work to provide a stream of warm bodies as fast as possible.” Each app has its own competitive advantage or spin on the dating game: With its monthly subscription fee, attracts people willing to put their money where their mouth is.
On the opposite end of the “casual to serious” dating spectrum, Tinder pairs potential hookups based on a mere glance and swipe of a photograph, is easy to use, and is user-friendly, generating 1.2 billion profile views and 15 million matches a day.The second largest competitor is e Harmony, with just under 12%.Users might not realize that Match Group actually comprises 45 brands, including big names such as Match.com, Ok Cupid, and Tinder, and it IPOed in 2015.There’s been much talk about the impact dating apps have had on perpetuating a “hookup culture” and instant gratification over a genuine or more serious collection. In a survey conducted in August 2017 of 6,458 online daters over the age of 16 years old and from 30 countries revealed that 48% of online daters are looking “for ‘fun’, among other things.